In this episode, we delve into what it really means to be an independent artist in 2023.
We discuss how Damian created his hugely successful music schools, explore the role of major labels, and how artists can hone in on their music, message, and brand.
Damian shares his journey from working in a shampoo factory to being in the room with some of the biggest artists and labels in the world.
Subscribe to the podcast to keep up to date with episodes here:
https://open.spotify.com/show/4GtO2Pl4N7cUqLfqU3tHb4
https://podcasts.apple.com/us/podcast/the-reverse-engineer-podcast/id1683611602
https://www.buzzsprout.com/2163732
Check out more from Damian Keyes at:
https://www.damiankeyes.com
https://www.dk-mba.com
0:00-0:24 Coming Up
0:25-1:02 Intro
1:02-2:19 Growing up in Wales
2:19-5:56 How I got into Music Education
5:56-11:28 A New Way of Teaching
11:28-16:08 How I Built a Music School
16:08-18:39 The Rapidly Changing Music Industry
18:39-26:33 Where is the Industry Going?
26:33-33:49 The Roadmap for Artist Success
33:49-34:39 A target to Shoot For
34:39- 35:55 Exponential Growth
35:55-41:30 The Power of Content
41:30-44:44 Respect the Algorithm
44:44-51:02 Motivation to Play the Game
51:02-56:28 How to Get Discovered
56:28-1:04:45 How to Look After your Audience
1:04:45-1:08:59 Importance of Message
1:08:59-1:11:06 How Do You Know When You’re Ready?
1:11:06-1:12:52 Stop Selling Music
1:11:06-1:18:41 How to Monetise as an Artist
1:18:41-1:21:17 Palette Cleanser
1:21:17-1:28:51 The Role of the Major Label
1:28:51-1:32:33 Are DSPs Greedy?
1:32:33-1:41:47 The Future of Music
1:41:47-1:46:51 Building an Empire
1:46:51-1:48:40 Tension and Release
1:48:40-2:00:05 How is AI Affecting the Music Industry?
2:00:05-2:01:10 Wrap Up
2:01:10-2:01:34 Outro
